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Year in Review: Biggest Trends of 2017

29th Dec 17

2017 has been a remarkable year to say the least. From Trump's antics to challenges which set social media alight, it is now time to reflect on what has been a tumultuous yet incredible year.

This year has thrown up many trends, some which should undoubtedly be left in 2017, but others which are amazing and should be brought into the New Year. These range from catchy songs, comedians, TV shows, memes and social media challenges! Let's take a look at a select few of these trends and explore why they blew as much as they did!

Music - The Rise of Mumble Rap

Let’s begin with the music scene. Throughout this year there have been numerous singles which had unexpectedly blown up. Perhaps the best and most unexpected example of this is Cardi B’s 'Bodak Yellow.' An anthem which gases girls worldwide took the charts by storm and has won several awards such as a BET Hip Hop Award for Best Single of the Year - it has even been nominated for a Grammy next year. It’s a song which girls love to use for empowerment, kind of like a female version of 'Kennington Where It Started' by Harlem Spartans which boys sing in unison.

For that, it must be noted as one of the biggest trends of 2017, particularly because the song is performed by a woman who is larger than life, having come up as a stripper, transitioned to a reality TV star and has now cemented her place as one of hottest artists in rap with this bouncy hit.

Music featuring both UK and US artists hasn’t been a mainstream trend for quite some time, with some popular examples such as Chipmunk and Chris Brown collaborating in the past. However, in 2017, Drake took the challenge to make the trend mainstream again by featuring various UK talents on his critically acclaimed 'More Life' album, with the most notable song being 'KMT' featuring Giggs - the perfect embodiment of UK rap. It can be argued that this song built the bridge between the two cultures and the clear divide was shown through the responses to the song from both nations. Personally, I believe that Giggs’s verse on 'KMT' was the verse of his life and that is evident through videos of his verse shutting down raves across the UK. 'BATMAN DUH NUH NUH DUH NUH' still causes earthquakes in London raves till this day!

The rise of mumble rap was a massive surprise to me personally. Lil Wayne is credited with starting mumble rap years ago, however, artists such as Lil Uzi Vert, Kodak Black, Lil Yachty and 21 Savage have all emerged at once and have changed the music scene in 2017. Nowadays, the lyrics of the artists don’t matter to people, but rather the vibe and the beat, allowing artists the freedom to just provide catchy melodies to hard hitting beats.

Social Media Superstars

A “young” black boy from Tottenham also surprised us all with his emergence to the scene, but this time it was the YouTube scene. The Chicken Connoisseur is a unique YouYuber who, rather than reviewing hair, games or clothes, reviews chicken shops. The uniqueness and comedy within his videos attracted many viewers as his videos went viral in 2017 and led him to be featured in national newspapers and on the news. We believe part of his appeal was his relatability, from the areas he visited in his videos to his use of UK slang, to the insane editing skills in his videos, this mysterious 23 year old (who looked like he was about 14) had the perfect formula for social media stardom. He’s the Chicken Connoisseur rudeboy! Relive 'The Pengest Munch' episode 1 below:

Now, if I were to say “Man’s not hot”, what would your reaction be? If your first instinct is to say “the ting goes SKRAAAAAH-PAP-PAP-PAP-KAH-KAH” then congratulations, you haven’t been living under a rock. After all his hard work, comedian Michael Dapaah has finally reached stardom with his Big Shaq character and has a music video which is currently on 145m views and features big name superstars such as DJ Khaled. He has definitely been one of the highlights of 2017 and we're almost certain his success will continue into early 2018 at least.

Another social media superstar, whether you love her or hate her, is 'Cash Me Ousside' girl AKA Danielle Bregoli. The disrespectful teenager gained international attention for her uncouth antics on Dr Phil's show. However, typical of 2017, she was able to finesse her 15 minutes of fame into a lucrative record deal with Atlantic Records and has now launched a somewhat successful music career. If she can become famous and Donald Trump can become President in 2017, best believe you can do anything in life!

'I’m cooking up in the lab like I’m Rick and Morty!' Somehow, this cartoon has only blown up this year having been out for years. I thought that I’d never get into it but after 3 episodes I was hooked. The mixture of adventures and humour means that Rick and Morty can appeal to everyone, and it has certainly brightened up everyone’s year.

Another interesting show which seemed to pop up out of nowhere was Netflix’s original series “13 Reasons Why”. This show did some particularly important work since it looked at issues affecting young people including depression and suicide. It was loved by many but also hated by many - just like marmite. People made their feeling known on social media, sparking debate, memes and discussion.

Memes and Challenges

Now onto the memes! Right at the beginning of the year a scene from RS’ “Hood Documentary” re-circulated on the internet and was turned into a meme, particularly when it was picked up by the US market . Whenever someone has a “smart” solution to something, the meme will be there, and it has provided us with several laughs across the entire year.

Here's another one for you: “SPonGeboB sQUArepANts IS a cHilDs ShOw”. If you love memes, then you know exactly what I’m referring to here. How this meme came about, I have absolutely no idea. People on the internet are just far too creative and we don’t deserve it. The laughs they give us are priceless.

One of the funniest challenges on social media for me this year has by far been the “Get Out” challenge. If you haven’t seen the film 'Get Out,' then you don’t deserve to know what this challenge entails. But that iconic scene from the undisputed movie of the year has to be funniest challenge of 2017 in our book and now you can relive it over and over.

2017 has been a blast and there have been so many different trends to emerge. We're glad we were able to reflect on just a few of them with you. Let’s just hope that 2018 can outdo 2017 when it comes to trends, and we can be 10 times more entertained!

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