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The Rise of Cardi B

The Bronx native has had an incredible year, and it is only set to get better.

3rd Oct 2017

Image Credit: GQ

Cardi B’s claim to fame derived from videos of her speaking candidly and unapologetically on taboo topics as well as giving life advice on social media having put her heydays as a stripper behind her in pursuit of what can only be described as a more fulfilling career path.

It has been a meteoric rise for the Bronx native. Elevating from VH1 reality TV series Love and Hip Hop, as she has impressively manoeuvred her way up the social hierarchy and is now a respected rap artist.

On Love and Hip Hop Cardi worked alongside other rappers like Mariah-Lynn and Bianca Bonnie (formerly Young B). With all of the drama that comes along with departure from the show in late 2016. Since then, Cardi has made sporadic television appearances, including a cameo on BET’s hit show ‘Being Mary Jane’ which being on Love and Hip Hop as well as the competitive nature of the music industry; Cardi B often found herself fighting with her fellow cast mates. Cardi’s music career was in the hands of New York’s DJ Self, who spent more time working with Mariah-Lynn than with Cardi; which sparked quite the controversy.

Whilst on the show, Cardi released various singles. Her first mixtape, ‘Gangsta Bitch Music Volume 1’ brought attention to Cardi’s rapping and song writing ability. One of those included ‘Foreva’ an up-tempo track produced by SwiftOnDemand. This song accompanied by the viral GIF from Season 6 Episode 4 of Love and Hip Hop captured audiences, as we were able to see the charismatic nature Cardi possesses.

However, as she a cast member of the trivia heavy Love and Hip Hop series, many didn’t take Cardi’s passion for music seriously until she announced her stars one of Hollywood’s finest actresses Gabrielle Union who portrays a straight talking TV journalist. Cardi’s character Mercedes appears on one episode; she makes it her business not to hold her tongue about what she perceives to be a uptight and slightly judgmental interview style by lead character Mary Jane. 

It has been a meteoric rise for the Bronx native. Elevating from VH1 reality TV series Love and Hip Hop, as she has impressively manoeuvred her way up the social hierarchy and is now a respected rap artist.

An interestingly similar character to Cardi B’s real life persona through the fact that Cardi has never been shy to tell the truth, she’s raw and that’s why so many people take to her. We all have a friend like Cardi B, unpredictable yet mercurial – her flaws are also her greatest strengths. In an industry where many artists lack persona and hide behind the mask of their celebrity, Cardi B endears herself to new fans through her infectious personality.

Each week Cardi B continues to prove those initial doubters wrong. Cardi’s accolades and music industry recognition are growing immensely. From being nominated for two BET awards, being cosigned by Hip Hop superstar J.Cole to inking a multimillion dollar record deal with Atlantic - one of the most impactful labels in modern rap in terms of their roster which includes trailblazers Lil Uzi Vert, 21 Savage and Kodak Black.

It is fair to say Cardi has had an eventful few months. Following her TV appearances and many interviews, it was clear that Cardi was on the winning team. Releasing her second mixtape ‘Gangsta Bitch Music Volume 2’ which had her first star studded feature on ‘Lick’ featuring platinum recording artist Offset from the Migos. The video for the song was released back in May and sees the two dressed in expensive garments; as they plan a robbery. The now couple are very public with their relationship and it is great to see how much they support each other.

After the success of ‘Lick,’ the next few months for Cardi B have been unimaginable. ‘Bodak Yellow' was first released in June as Cardi’s debut single on a major record label. The single quickly became the song of the summer and is still relevant as ever as radio stations continue to play the track daily. The anthem peaked at number one in September cementing Cardi’ B’s place in history. The rapper overtook Taylor Swift to the top of the charts, making her the first female rapper to reach number one with a solo single since fellow American rapper Lauryn Hill's "Doo Wop (That Thing)" back in 1998 which puts her in elite company.

This is an incredible achievement for Cardi as she is still so new to the music industry. Many celebrities congratulated the Bronx native and rightfully so. Cardi B is also noted for being the first person of Dominican Republic descent to reach number one in the history of the Hot 100, since it was launched in 1958. History is being made in the music industry and we hope there is more to come for Cardi B.

Cardi’s unapologetic nature and her refusal to conform to the industries social norms is what makes audiences connect with her so much. Her relatability is undeniable and her dedication to her craft is why she is on top right now, she knows that she has a lot to work on but she is willing to work for her success. With ‘Bodak Yellow’ still at its best, we now expect more from Cardi B. She’s set the standard, now it’s time for her to keep on turning heads and keep the clubs popping.

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