Drake’s “More Life” playlist is will debut at No. 1 on the Billboard 200 chart when it is published tomorrow (Tuesday, March 28th). According to Nielsen Music, the playlist reached 505,000 first week album equivalent units. 226,000 of those were traditional (digital) album sales and 23,000 were track equivalent album sales (TEA).
In grabbing his seventh No. 1 album - with only “So Far Gone” failing to enter the chart at number 1, debuting at No. 6 back in 2009, Drake is now tied with Kanye West and Eminem for the second most No. 1 albums among rap artists. All three acts trail Jay Z, who boasts an impressive 13 consecutive No. 1 albums.
However, even though “More Life” is set to bring in the largest first week debut of 2017 and while acknowledging Apple Music breaking records that the project earned within the first 24 hours of its release, the playlists’ total first week sales are nearly half of what Drake’s “Views” album achieved when it was released in May 2016. Where “More Life” reached 505,000 first week sales, “Views” brought in a remarkable 1.04 million first week sales.
Numbers talk - and the decline in sales has led us to ask the following question: has Drake reached his peak?
At the time of writing (Monday March 27th), Views has sold over 4 million copies. The album’s biggest tracks “One Dance” and “Hotline Bling” formed the bulk of those units. Drake will be hoping that tracks such as “Passionfruit” and “Blem”, which have been officially released as singles - will reach similar numbers. But the indication signs given the decline in first week sales suggest that it will be very difficult for the 6 God to top his previous best.
Drake’s next task will be the release physical copies of “More Life”, which are due out this Friday, March 31st. According to Billboard, a vinyl LP is rumoured to follow soon after.
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