Hype is one of the biggest up and coming street brands, Coca Cola is the omnipresent beverage giant which has become symbolic of Western society and capitalism.
However, it still came as a surprise when the two brands in very different lanes came together to produce a weird and wonderful line of Coke inspired products for fashionistas to get their hands on. The collection includes bags, t shirts, tops and dresses. The capsule collection is refreshingly affordable, with jackets coming in at £79.99 and hoodies at £49.99.
At the iconic Boxpark Shoreditch, one of the creative hubs of London, Hype put on a launch party which showcased the new line of limited edition products. Attendees received Coke x Hype Bottles, Goodie Bags as well as the opportunity to win prizes. The instantly recognisable Coke logo and the nostalgic colours are tantalising for anyone looking to switch up their style for something a bit different.
The free entry event is another example of London being one of the world’s leading creative hubs. The garments on display were iconic, incorporating Coke’s iconic colours, black red and white in each item of this rare collection.
Check out the launch video below: