Nike as a company is synonymous with leadership, being a front runner and a flagship name in both the sport and fashion industries.
By merging these two spheres together and through clever endorsement deals with some of our generations greatest sports men and women such as Cristiano Ronaldo, Rory Mclroy and Serena Williams, the company have grown from just a shoe manufacturer to one of the biggest innovators in modern culture.
Being able to bring sports and exercise to the common man, yet remaining aspirational through their tactical use of global superstar sponsors, one can only imagine the creativity and innovation which takes place in the Nike office as they plan strategic moves. Interestingly, the company have revealed their new NYC headquarters.
With New York noted as one of its twelve key cities that represents over 80 percent of Nike’s projected growth through 2020, the location of the new building makes sense. Representative of the company’s forward thinking ethos, the building is modern, spacious and comfortable.
The building is located in the Midtown district. It has a six-floor open-plan layout estimated at 150,000 square-feet providing freedom of workability. The headquarters also include variety of conference rooms that incorporate custom ceiling tiles made up of recycled materials designed by Miniwiz (a firm dedicated to sustainability) which are placed throughout the plan. Importantly, there is also a roof terrace that offers an area of relaxation for employees or guests — featuring a large green Nike Swoosh that is formed by an arrangement of plants which is nothing short of iconic.
Additionally, being a sports company, the focal point is its 4,000 square foot indoor full-length basketball court, which will reportedly host high school teams, community partners, local leagues and more for special events that is capable of seating 400 spectators which ticks the box of Nike’s commitment to corporate social responsibility.
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