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Ivy Park Celebrate International Women's Day With SS18 Collection

Beyonce's brand recruit British singer ‘IAMDDB’ among others to launch their new campaign.

8th Mar 2018

Innovative active-wear brand Ivy Park have released a new capsule, 'Strong Beyond Measure', in honour of women all over the world.

The new line features hoodies branded with the Ivy Park text logo on the front and back as well as sweatshirts, leggings, hats and sports bras that come in black and green colour ways, combining style with comfort, they’re perfect for trips to the gym as well as lounging around. The collection highlights women’s strength whilst encouraging people to engage in an active lifestyle.

A promotional video released alongside the sports-heavy clothing line, featuring the likes of Burberry model Molly Smith, British-Nigerian athlete Risqat Fabunmi-Alade and Manchester born, rising star and Keakie favourite IAMDDB. The singer-songwriter is set for a great 2018 and the co-sign from Beyonce’s Topshop brand is only the beginning, she’s also recently announced a UK tour ‘Flightmode’ set to begin in April. IAMDDB is definitely an artist to keep on your radar this year. 

Find out more about the new collection here.

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