“Patience” is a great listen with a catchy hook and natural visuals to match. Speaking to the Fader, BLK said “we wanted to do something natural, something that people could relate to". The inclusion of the hair salon really emphasises this, as well as BLK’s ability to let her art speak for itself. The pace of the video carries weight in terms of sharing the various messages presented in the song. With “Patience (Freestyle)” Ray explores the “Get Rich or Die Trying” mentality, when it comes to taking the “fast route” to fame, often seen in today’s society.
Ray BLK also sheds light on the harsh reality of the music industry “That’s career suicide to sign without your mind” and stresses the importance of being resilient, as she reminds us that “slow and steady winds the race”
The video was directed by Hector Dockrill, who said “We wanted to create a piece that was entirely focused on Ray and the message she wanted to voice. The simplicity of the idea gave Ray the freedom to explore her performance in an environment where she feels comfortable – the hair salon was also a nice little nod to her debut music video ’50/50’. We wanted to do something natural, something everyday that people could relate to – a conversation in the hair salon. I wanted it to feel like I’m talking to whoever is watching so they really hear the message’ from RAY BLK.”
BLK was recently named as the winner of the BBC Music Sound of 2017 and is set to play a sold out headline show at Village Underground later this month. Patience (Freestyle) was recently premiered on Zane Lowe’s Beats 1 show. Upon winning the BBC award, BLK commented “Winning the BBC sound of 2017 has to be the most surprising thing that’s happened to me thus far. I feel so honoured to have topped the list this early in my career and join such an incredible alumni of winners. Thank you so much to the BBC and all the voters!I’m particularly proud to be a part of this years list as its full of so much talent, some of whom are independent artists like myself which I really hope inspires the next generation of artists.”
Check the video out here: