It is no exaggeration to claim that he may just be the greatest to have ever done it.
World famous global superstar Cristiano Ronaldo is a man who is used to breaking records on and off the pitch. The
four (soon to be five) time Ballon D’or winner has made the world so accustomed to him winning that he has presented his fans an opportunity to feel like winners with his very own Gold dipped Airmax 97.
The tasteful – not – tacky golden take on the classic Nike Airmax shoe draws inspiration from Ronaldo’s impoverished background as a child growing up in Portugal. The story goes that his mother could only afford to buy him two pairs of shoes, one pair for school and the other pair for football; however (predictably) Ronaldo kept using his school shoes to play football as well so his mother would have to sew patches on them to make them last longer. Hence the patchwork on the Airmax 97 ‘CR7s design is representative of Ronaldo’s humble upbringing.
The shoe also pays homage to Ronaldo’s former clubs with a green Nike Swoosh on the lateral side to represent his first club Sporting Lisbon and a red Nike Swoosh on the medial arch to represent Manchester United and the Portuguese national team, complete with Ronaldo’s signature on the shoes black insoles.
Everything about this move is symbolic from the design to the partnership. A story of rags to riches, Ronaldo is a clear example that anyone can succeed, no matter what background they are from so long as they work hard.
Nike have always endorsed Sport and music superstars and the collaboration with Ronaldo follows on from their previous partnership with Grime superstar Skepta and his Airmax SKs.
The sneakers are set to be released officially via Nike SNKRS app in Western Europe on October 23rd- be sure to grab a pair.
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